What counts is finding out where your audience is. For this first of all it is necessary to define the personas of your business. Then identify which social networks they are on to know which of these platforms makes the most sense to invest in. Facebook It is the most popular social network on the planet. Facebook updates work dynamically and each user receives a type of content according to what they like or access the most. LinkedIn: It is the largest corporate social network in the world.
On LinkedIn, the public that will consume this information is connected to the network purely for professional purposes. And does not share its attention with entertainment or personal updates. Instagram it Belize Phone Number has a lot of visual appeal after all it is aimed at photos and videos, and can be important for companies from different segments. Twitter: characterized by updates on events that are happening in real time. Twitter's priority is to show you what's happening right now, even because the feed is updated chronologically.
YouTube it is the second most used search tool in the world, in addition to being the third most accessed site. This means that the search for videos represents a significantly large share in search engines. How to build my social media strategy. There are several objectives that can be linked to your strategy. For example: Attracting traffic to the website and/or blog, promoting/strengthening the brand, being a communication channel with customers or educating through the dissemination of content.