Edutainment is the "new" frontier in communication that allows building solid communities What is edutainment The benefits of educational entertainment Best practices to improve your educational entertainment strategy Video content and carousels on Instagram are the most popular formats for brands to do edutainment , or educational entertainment. Above all, the videos, also thanks to the increase in popularity of Reels on Instagram , are perfect for engaging and educating users on multiple issues. Some statistics have also shown that video content marketing can increase revenue faster and improve ROI than other types of content.
However, knowing how to create Mobile Phone Number video content and knowing how to create engaging video content are two very different things. Many businesses fail to understand how to attract their potential consumers , communicate messages to them , and inspire specific actions, and unfortunately, when this happens, it is very easy to find yourself wasting money on unsuccessful content. Thankfully, there is edutainment - a proven approach to viewer engagement that allows brands to improve their online presence, saying goodbye to old-fashioned video content. What is edutainment Edutainment is the process that helps make technical topics more usable , mainly on social media and in video format .
This communication strategy is used above all to improve user engagement and the effectiveness of messages , acting directly on brand awareness . The edutainment style, in some ways, can be controversial for those companies that tend to place themselves with excessive authority on online channels. For example, some organizations may think that an educational entertainment approach detracts from professionalism, but this is absolutely not the case. Today, with the constant presence of social media within the daily life of each of us, the creation of interested and loyal communities has become essential. A communicative approach such as edutainment allows you to achieve this result.