Also called the knowledge economy this model is born from the fusion between the cultural economy and the creative economy , allowing the unification of the talent of two or more people, to create a product of high intellectual value that fuses economic, social and cultural aspects. This concept uses the color orange because this color is usually related to culture , identity , creativity and, as mentioned above, this economy is present in cultural fields such as visual and performing arts, crafts, cinema, production, music. , fashion, shows, etc. Characteristics of the orange economy The main characteristics of the orange economy are increase its principles and values.
It produces unique products Bosnia and Herzegovina Phone Number that stand out from their competition for their wealth of intellectual value. Intellectual value is its main productive factor. It moves more than 5 billion dollars a year around the world. It is present in those domains related to culture (books, shows, music, cinema, theater, etc). It is also present in gastronomy, sports and tourism. It uses new digital technologies and is supported by the collaborative economy. It is a development model. Principles of the orange economy The main principles of the orange economy are listed below: Creativity as a fundamental activity to carry out the proposed objectives . The culture to promote the education of the people involved and obtain favorable results.
Intellectual innovation as the main productive factor Example of companies with orange economy Some companies that today apply this economic model are the following: Netflix : large movie portal that distributes film content from various countries around the world. Goodreads : portal that allows book authors to connect with consumers. Po sibl multimedia production company that distributes digital content, events and ideas of social impact. Po stobon : It has various products based on natural fruit pulp, which are cultivated by farmers in the region. Minimalism: is a Spanish clothing brand that uses organic and recycled fabrics.