A good paid referencing induces an efficient Adwords campaign strategy. And for this, the question that arises is that of the choice between manual auctions and automated auctions. Where manual bidding allows you to adjust the maximum desired cost per click (CPC) for each keyword, automated bidding gives you much more leeway. Some of these automatic auctions are also called intelligent ( “smart bidding” ) because they are based on the artificial intelligence of Google's algorithms to improve.
Google offers 7 automated bidding strategies: Maximize clicks within a given budget; Target placement to position yourself at the top of the SERP Hong Kong Phone Number Maximize conversions for a target cost per acquisition (CPA) ; Achieve a return on advertising spend (ROAS) target ; Maximize conversions based on a specific budget ; Target outranking rate to position your ads above those of a competitor; Cost per click (CPC) optimized for your conversions .
The benefits of automated auction campaigns No bid strategy guarantees the success of your campaign . However, automatic auctions have many advantages. Already, automated auctions provide you with a more secure return on investment . Quite simply because you let Google do its thing, and it alone knows better than anyone how the machine works. Another significant advantage, this type of auction reduces your management time .