They distribute free menstrual products to communities in need, empower local activists through training and advocate for systemic change. Although they wear multiple hats across the complex range of activities they deliver, PERIOD. campaigns still manage to remain innovative and eye-catching. “We talk to volunteers, activists, donors, legislators, decision-makers,” says Michela Bedard, Executive Director of PERIOD., “So we have to be really clear in our ask and identity.” Supported by crystal clear branding, PERIOD.’s campaigns successfully tread that tricky tightrope, while remaining innovative, fun and purposeful. PERIOD. x 99nonprofits PERIOD. was a recipient of 99nonprofits, a global initiative that provides free design services to organizations making a positive impact in their local communities and internationally.
Tote bag design by CLCreative. If you’re looking photo retouching service for design inspiration to incorporate into your next campaign plan—read on! Learn how PERIOD. recently delivered a successful campaign with plenty of pizzazz, supported by powerful branding and professional design. Starting with strong foundations: branding & identity — In the lead up to Menstrual Hygiene Day this year, PERIOD.’s Virtual Road Trip campaign ‘stopped in’ on social media at dozens of their global chapters to showcase their grassroots work on the ground. The first step to the success of their Virtual Road Trip campaign was strong foundations, which began with branding and identity.
Your branding has to tell your story to all people,” says Michela. Telling our story through branding is something that all nonprofits struggle with, and we’re no different—we struggle with that, too. How do we communicate to all these different audiences at a time? - Michela Bedard, Executive Director of PERIOD. Menstrual cup animation Digital sticker design by stephaniemadeit. “We’ve been incredibly fortunate over the years to have very talented, and very experienced designers come in and help us. Without them, this would be a much more difficult journey, so we stand on their shoulders.