Google has just announced that its engine will add two new criteria to its page ranking algorithm in its mobile results. The first signal, to which Google will attach importance, is obtaining, or not, the label "mobile site" ("mobile-friendly" in English). A label which rewards sites optimized for smartphones and which is displayed next to the results, in gray, on mobile for several weeks (see below). "Mobile-friendly" sites rewarded the google mobile site label has arrived in france 300 The "mobile site" label is displayed in gray, under the title and URL of the site.
The content of indexed apps more visible That's not all. There is another new criterion that will weigh in the ranking of results on mobile. In the same List of Consumer Mobile number announcement , Google indeed warns of another important change. These mobile results will bring up "more prominently" the content of indexed apps. "The information from these indexed apps becomes a ranking factor only for identified users who have downloaded the app," Google said.
The change is supposed to have already been implemented. Here again, the most attentive will not be surprised. It has now been over a year since Google started indexing and escalating the content of certain apps (Android only). In France, it has been effective since last June . The procedure and the instructions to follow have also been translated into French . The first reports concerning the visibility of these apps in the results are also beginning to be sent to their publisher.